The three horizons to drive value with AI
Generative AI is game-changing technology. Leaders must capitalize on the opportunity to unlock short - and long-term value to differentiate, disrupt, and create a better future.
Consider the rapid advancements in AI through each of the three horizons and where your organization is currently prioritizing.
Productivity - Do what you are already doing, better, faster, and more efficiently. Examples include:
Automating routine processes internally and externally
Enhancing customer experience with chatbots and virtual assistants
Improving contact center operations
Differentiation - Do what you are already doing, in a fundamentally different way. Examples include:
Providing personalized content or services
Providing guided experiences through the customer journey
Predicting and reducing customer churn through retention strategies
Disruption - Change the essence of your business.
Examples include:
Creating dynamic products
Expediting ideas and content to drive innovation
Creating hyper-personalized marketing