Why a smart investment in data is essential to the success of any future-facing organization.
Whenever you use email or look at a website, it’s data infrastructure that makes it possible. Those point-to-point basics have been in place for years. The internet itself is data infrastructure. What's relatively new—and a lot more complex—is the increased variety, volume, and sources of data, and the increasingly powerful ways to mine, visualize, and gain insights from it.
Data is not an end in itself The point is to convert it into intelligence, act on that intelligence, and drive better outcomes. For most organizations, that capability is a work in progress, if not an outright mess.
The cost of poor infrastructure When people in your organization have to scrounge for the information they need—toggling between email attachments, spreadsheets, and other disconnected islands of information—that's rickety infrastructure at work. If they can't easily access insights—whether they're trying to win the next big deal, servicing an irate customer, or gathering social media metrics for a campaign—that's also an infrastructure problem. Sure, your system might sort of work, at least for now. But without an investment in the emerging systems that are powering the successes of your competitors, you will be left behind.
Good infrastructure, the basis of success The Romans didn't invent roads. They didn't invent aqueducts. But they invested in these things on an unprecedented scale. Roads straight as an arrow connected their territories, facilitating the flow of people, ideas, and commerce. Clean water flowed to cities and farms. Infrastructure made the Roman Empire possible.
The good news Unlike massive Roman building projects, powerful infrastructure is a lot more scalable—and accessible. New tools have lowered the bar to entry, even as their ability to harness the power of data has grown exponentially. We believe that the convergence of Tableau, Snowflake, and Salesforce provides the best, most robust and flexible infrastructure solutions for creating a data pipeline, providing value-added insights, and engaging and delighting your customer. Snowflake's cloud-based data architecture fuels insights via embedded Tableau dashboards, and in turn provides a more intelligent experience within Salesforce CRM.
Learn more from Slalom experts by starting here:
Salesforce, Snowflake, and aqueducts
Then dig into these industry specific insights:
Healthcare
Retail
Financial services
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