Why CDPs are a must-have tool
Why CDPs are a must-have toolToday, CDPs play a vital role in helping businesses enhance customer engagement, drive targeted marketing campaigns, optimize sales processes, and improve overall customer experience. They empower organizations to leverage data-driven insights to build meaningful and long-lasting customer relationships in an increasingly competitive and customer-centric marketplace.
Organizations that need a CDP—but don’t have one yet—tend to experience some common pain points across IT, analytics, and business teams, notably around inefficient data management, disjointed customer experiences, and lower-than-expected return on marketing investment (ROI). The unifying theme among them is a sense of frustration with current processes. That’s noteworthy since CDPs rarely produce new outcomes that an organization could not achieve before, but rather the presence of a CDP simply accelerates the underlying processes that produce those outcomes and thus enables scaled results. For example, a CMO Council survey found more than 90% of marketers agreeing that having access to high quality customer data provides a competitive advantage, but only 11% stated this data was easily available. The CDP enables organizations to make quicker decisions, get to market faster, and become higher performing.
Significant tech resources are spent on customer data management
Customers have a disjointed experiences across channels
Business teams have a desire to self serve customer data
You struggle to identify your best customers and provide personalized experiences
You are not getting expected roi from paid media and advertising
Customer data is fragmented across the business
